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Course Title:
Marketing Communications
Course ID:
14070100
Section ID:
M02
School Site:
Riverdale High
Teacher Name:
Joe, Edward
Teacher's Email:
ejoe@rjusd.org
District:
Riverdale Unified
District Contact:
Tiller, Stasha
District Phone:
(559) 867-3562
Industry Sector:
Marketing, Sales, and Services Industry
Pathway Name:
Professional Sales Pathway
CBEDS Code:
8321
Class Start:
08/12/2021
Class End:
06/10/2022
Course Description:
This course provides students with a broad background to the nature & scope of marketing concepts as they apply to integrated marketing communications. Students will gain skills in the principles and elements of design and they will be challenged through the production of creative solutions for promoting a variety of products and services.

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