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Course Title:
Marketing Communications
Course ID:
14070100
Section ID:
M05
School Site:
Kerman High
Teacher Name:
Metcalf, Jason
Teacher's Email:
jason.metcalf@kermanusd.com
District:
Kerman Unified
District Contact:
Rodrigues, Manuel
District Phone:
(559) 843-9700
Industry Sector:
Marketing, Sales, and Services Industry
Pathway Name:
Professional Sales Pathway
CBEDS Code:
8321
Class Start:
08/11/2021
Class End:
06/02/2022
Course Description:
This course provides students with a broad background to the nature & scope of marketing concepts as they apply to integrated marketing communications. Students will gain skills in the principles and elements of design and they will be challenged through the production of creative solutions for promoting a variety of products and services.

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